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Ten Square Inches, Guaranteed Audience: Designing the Chopstick Sleeve

No billboard guarantees its audience. The chopstick sleeve does: every customer, ten inches, empty hands, a few minutes of waiting.

Design for the tall format

The sleeve is a narrow vertical canvas, not a squeezed business card.

Type set for the format reads elegantly; artwork adapted from a square logo reads as an afterthought.

Give them something to read

The house broth’s story, a how-to-hold diagram, seasonal artwork regulars collect.

Content earns the attention the slot already has.

Print for the table

Steam, condensation and sauce are the sleeve’s weather.

Food-adjacent stock and inks that don’t bleed keep the billboard presentable through dinner.

Let it travel

The same sleeve rides in every takeout bag — the dine-in table’s ambassador.

One design family across channels makes the bag feel like the restaurant.

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