No billboard guarantees its audience. The chopstick sleeve does: every customer, ten inches, empty hands, a few minutes of waiting.
Design for the tall format
The sleeve is a narrow vertical canvas, not a squeezed business card.
Type set for the format reads elegantly; artwork adapted from a square logo reads as an afterthought.
Give them something to read
The house broth’s story, a how-to-hold diagram, seasonal artwork regulars collect.
Content earns the attention the slot already has.
Print for the table
Steam, condensation and sauce are the sleeve’s weather.
Food-adjacent stock and inks that don’t bleed keep the billboard presentable through dinner.
Let it travel
The same sleeve rides in every takeout bag — the dine-in table’s ambassador.
One design family across channels makes the bag feel like the restaurant.